The central aim of the Fairtrade campaign this year, second of its kind, was to have customers in Estonia notice how easy it is to make a difference in people's lives in developing countries by drinking Fairtrade coffee or purchasing other Fairtrade products.

Campaign’s kick-off event took place on October 23, when Steven Diaz, Expocafe’s quality and logistics director from Columbia visisted Tallinn. He met with the Estonian retailers and customers, and dined in Kehrwieder, the first Estonian coffee house to offer Fairtrade coffee to its customers. Mr. Diaz opened a photo exhibition on Nicaraguan coffee farmers in Tallinn University and gave an interview to an Estonian TV channel environmental news.

The central retail event was the launch of Fairtrade roses in the Estonian biggest retail chain Rimi. Ms. Wambui Gikenye, ethical and environmental manager of Bloom, met with Rimi staff from Estonia, Latvia and Lithuania, gave interviews to the Estonian media. A total of 1500 Fairtrade roses were distributed to Rimi customers. Ms. Gikenye was also welcomed by the members of the Africa group of the Estonian Parliament where the importance of trade between EU and African states and the impact of Fairtrade to African farmers were discussed.

Fairtrade week in Estonia was organized second time jointly with the Estonian Green Movement and the Association for Promoting Fairtrade in Finland. Fairtrade certification mark was officially launched in Estonia May 2007. As of November 2008 there are over 100 different Fairtrade products available in Estonia.